The process started with doing an analysis of our competition in the Grand Rapids area. I studied all the major disposal services’ websites to learn what they were doing in terms of user interaction, content, and visual interest. I also looked at Avada’s theme options to take into account what was possible when creating the website in Wordpress. This helped me come up with ideas on how to update the Arrowaste website with a new design and organization.
I also looked at the structure of the website. By making a map of the pages of the website we were able to assess how to best organize the new site, with hopes to raise online conversions.
The new site needed updated images to go with the designs, so I went through all the photos on the Arrowaste server sizing and editing them so the site would have up-to-date content of the company and service we offered.
With all my ideas in mind, I turned to Adobe Photoshop to start piecing together a new website. I started with three different design options for the Home, Services, and Residential page. The original designs are featured on the following pages.
With all my ideas in mind, I turned to Adobe Photoshop to start piecing together a new website. I started with three different design options for the Home, Services, and Residential page. The original designs are featured on the following pages.
Mock A
Mock B
Mock C
Through meetings and discussions with Russ, Dan, Peter, Kyle, and Anica, we decided to go further with Mock C. However we decreased the amount of green and making the primary color orange to reflect the company’s trucks. Then created example pages for Pay Bill, Careers, About Us, Resources, and Blogs.
final mock
Pages for SEO
In order to organically rank higher on Google, I created individual landing pages for the 62 towns we offer services to. I wrote a short paragraph for each town, using Google Adwords to optimize word chose per town based on what people search online. Using this information I created four different designs based on what services are offered where.
For increased SEO on dumpsters, I redesigned the information-saturated roll-off pages.
I went through every page posted to the website to asses and rework the Yost meta-data to optimize our SEO per page, making sure we rank for keywords.
I created 15 additional images for Sector-link to use in their blog post and redesign the most visited blogs.
Town Pages
I estimate that over the course of this project I created
125 images
16 Sliders
23 Mock pages